Joe Craig has come to define his artistic approach as the art of connection, a philosophy about photography that puts a soulful humanity at the heart of its approach. Joe Craig believes a successful art session reveals the soul of its subject. He has spent 50 years perfecting his life’s work and teaching it to others.
JOE CRAIG PERSONALLY TRAINS ALL his ARTISTS AT HIS SOULMARKS ARTE CENTER IN THE UNITED STATES. EACH ARTIST IS TAUGHT NOT ONLY THE PHOTOGRAPHIC SKILLS NECESSARY, BUT IS ENRICHED IN THE PHILOSOPHY OF JOE CRAIG’S APPROACH, ENABLING THEM TO PRODUCE STUNNING PHOTOGRAPHY CAPTURING THE ESSENCE OF ALL WHO CHOOSE TO COME BEFORE THE JOE CRAIG LENS